LinkedIn has killed the "Like" button (and that's great news). 📉

The algorithm LinkedIn The April 2026 announcement has just confirmed what we, data experts, suspected: noise alone is no longer enough. LinkedIn has merged its systems to move to the 360Brew model. ☕️

In practical terms? AI no longer counts your clicks, it reads your expertise. 🧠

If you want to remain visible as a leader or expert this year, here are the 3 pillars:

1️⃣ The 15-15-15 Rule 📊 A "Great Post" is no longer measured by likes. What matters today:

👉 Saves: They're worth 5x more than a like. Be useful, be "saveable". 💾

👉 Comments: Fewer than 15 words? It no longer counts. AI now penalizes generic reactions like "Top!". ✍️

👉 Time: The "Watch-time" on your long texts is the ultimate deciding factor.

2️⃣ The "Profile Dissonance" Trap 🚫 This is the end of going off-topic. If I start talking about subjects too far removed from my expertise in cybersecurity or digital transformation, AI classifies me as "Low-trust." Your reach depends on your semantic consistency. Stay within your area of expertise. 🎯

3️⃣ People beat brands (even more so) 👤 A personal profile now generates 8x more engagement than a company page. By 2026, we won't listen to logos anymore, we'll follow real-life journeys and embodied expertise.

My analysis: The algorithm is becoming an auditor. It's no longer looking for empty virality, but for business relevance. Less quantity, more density. ✅

Have you noticed this change in your reach statistics? Do you think it's a fundamental or format issue?

Let's discuss it in the comments (more than 15 words for the algorithm! 😉).

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